What is Yandex?
Yandex works in the internet-based service and products like search engine, e-commerce platform, navigation, transportation, online advertisement service, and many more.
Yandex is a public Russian MNC which was started in 1997 by the Arkady Volozh Arkady Borkovsky, and Ilya Segalovich. And provide most of their services in Russia, Turkey, Kazakhstan, Belarus, Uzbekistan, Azerbaijan, Georgia, Armenia, and Israel.
Table Of Content
- 1 What is Yandex?
- 2 Why Do You Care About The Yandex
- 3 Yandex Services
- 4 Introduction To Yandex Services
Why Do You Care About The Yandex
In Russia Yandex has huge market share, according to the stats it is having more than 60+% market share in Russia for only searches.
Below is the search engine stats for 2015 where you can see that Google is ranking 1st in mostly all of the countries except Russia. With the 58% share in the search, Yandex is the no 1 search engine in the Russia and Google is the runner up with the 34% share.
Yandex also runs 15+ internet services, and many of them are similar to Google like navigation, email, images, docs etc.
If you are targeting the Russian users then you can not miss the Yandex. If you are not optimizing your site according to the Yandex then you are missing a lot of traffic opportunity.
If your target users are not from the Russia then ignoring Yandex will not be a big deal.
Here is the list of the internet service provided by the Yandex
- Yandex News
- Yandex Video
- Yandex.Map editor
- Yandex Taxi
- Alisa (virtual assistant)
- Yandex Search
- Yandex Money
- Yandex Panoramas
- Yandex Disk
- Yandex Browser
- Yandex Maps
Introduction To Yandex Services
like Google, it also runs a webmaster service with mostly similar features to help the website owners to improve and track their website performance. At Yandex as an owner you can check your website indexing status, crawling stats, errors etc.
Sign up and configuring your site to the Yandex is easy and free like Google Webmaster.
- Check your ranked keyword queries stats like CTR, CPC, Impression etc
- Check your site for mobile friendly
- Find errors with your site and suggestions to fix them
- Check all of the violation of your site
- Find all of the indexing stats
- Maintain your site structure
Yandex browser is developed by the Yandex and released in 2012 and works in Windows macOS Android 4.0 and later iOS 7.0 and later Linux x64.
Yandex Browser comes in the two versions,
Default version which comes with the default functions
Business version for the business and organization. you can customize it according to your need before download.
It comes with the freeware license, so you can download and use it for free.
Yandex News sounds like Google news but it is not an RSS based webpage where you will find the external links to the news. Instead at Yandex News, you can find and read all of the news articles.
Categories Cover By the Yandex News
- In the world
- Moscow and some more
Yandex Video is a streaming service where the user can find and stream online videos. Yandex Video does not work like Youtube instead it is a webpage where you can get external links to the videos sites. If you want you can stream the video in the Yandex search result page without living the same window.
Yandex.Map editor, this is a map editing service released in 2010 by the Yandex to improve their map data. It is map service where users can contribute to the map but their suggestions will be live after approval of moderators. This way they can
It is also another similar service to Google which was launched in 2011. Where you can translate from one language to the other with one click. Its user interface is also similar to Google Translate. With the tool, not just text, you can also translate sites and images.
Google is not in this field, this is a similar online ride-sharing service to the uber released in 2011. They provide their ride-sharing service currently in 15+ countries across the world. In the year of 2018 uber and Yandex Taxi merged and they named this new company MLU B.V., and started their service in Azerbaijan, Belarus, Russia, Armenia, Georgia, and Kazakhstan.
Ya.ru is a search engine service similar to Google and other search engines where you can search your requirement from the web. Ya.ru dominates the search share in Russia and is no 1 search engine.
Alisa (virtual assistant)
Alisa (virtual assistant) is developed by the Yandex which is a smart personal assistant for the windows, IOS and Android operating systems. It is similar to Google Assistance and Siri.
Yandex.Direct is an advertising platform like Google Adwords where you can advertise your brand or product to the Yandex search results page and its partner sites.
Yandex Money is the electronic payment service which was founded in 2002 and has the largest market share in Russia. You can apply for the bank card and virtual card. Security is very important in online payments so they provide a very secure online payment system.
It is a streaming service similar to Spotify developed and run by the Yandex. They started in 2010 where you can easily stream online music. To use it you have to buy their monthly subscription but you can try the service first month for free
Yandex Panoramas is for the street view, and available for serval of cities. It gives you a very detailed and clean look of navigation to help you to visit an unknown place.
There are serval more services run by the search engine giant of Russia.